I'm Roger, I'm into Product Innovation and other complex puzzles.

I currently lead the Consumer Goods team at VanBerlo, a Dutch design and innovation agency.


I live at the intersection of Design, Strategy, and Engineering, I engage with multi-disciplinary teams and guide industry leaders in the development of feasible, viable, and desirable products and services. 

I've been lately focusing on the Consumer Goods sector, where I've been helping brands conceive and implement sustainable strategies; optimizing portfolios, creating disruptive packaging, embracing circular business models, and dealing with the complexity and impact of sustainable practices on consumer behavior in future scenarios.